Cleverness patterned #2

hermes_logo

Liliam Dooley and Ernesto Oroza’s design are being produced
for the french luxury brand’s spring / summer 2011 collection.
-more info: designboom

Organized by Hermès and Designboom.

3rd ex-aequo prize in collaboration with Liliam Dooley

Designboom: we are now revealing the first, second and third place winners, whose designs are being produced
for the french luxury brand’s spring / summer 2011 collection.

‘cleverness patterned #2’ by liliam dooley + ernesto oroza
designer’s words:
our design is inspired by – and it also reinterprets – both the symbolic universe and the
graphic concept of Hermès ties. the tie, like the umbrella, the paper clip, the digital typeface
and the razor blade, belong to a very particular group of objects that have become classic due
to the brilliance of their design. our project aims to synthesize the aesthetic pleasure that results
from a blend of cleverness, austerity and functionality that good design entails.’