Sep 172010
 

Generic Objects - E-flux Journal No.18

GENERIC OBJECTS
Gean Moreno & Ernesto Oroza

Gean Moreno and Ernesto Oroza articulate the world of generic objects sculpted by the brutally abstract flows of trade logistics, global exchange, and abject necessity. They key into a type of formal engagement that not only bypasses and supersedes modes of display, but also considers concrete object-production in terms of a kind of “meta-author” working at the intersection of small-scale need and worldwide processes of industrial standardization. “What is most interesting about the generic quality is that it clarifies objects as compressed and manipulable energy and information, free of the magical cloak of meaning and added value with which the fairy dust of sanctioned creativity wraps them.””

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